The marketing strategy of Svilosa AD is based on the principles of thorough selection of strategic markets in countries with high import capacity and establishment of long-term partnerships. The company's trade policy is export-orientated. About 95% of the produced kraft pulp gets exported. Main markets are Turkey, Greece, Germany, Italy, Austria, Slovenia.

The sales philosophy of the companies of Svilosa group reflects the following priorities:

1. Flexibility and immediate response to changes in the market situation.

2. Efficient permanent communication with our customers.

3. Full customer satisfaction by providing high quality products, quick and timely service.

4. Adoption of opinion and recommendations of our customers as a catalyst for quality improvement, innovative solutions and product diversification, so that the individual requirements of our customers' production processes are satisfied to the maximum extent.

The global market in bleached kraft pulp marks a constant annual growth rate of 4% annually. The regional market has the capacity to absorb the increased production volume of Svilocell.